7 hidden tools of Google Analytics:- Google Analytics is a tool that is a must have and every digital marketer should know about it but, did you know that there are some hidden tools and features inside it that can completely change your marketing strategy? Or even better, these tools help you make more data-driven decisions and also help you understand your website’s performance better.
Today we will tell you about 7 hidden tools of Google Analytics that you may have never used before. These tools will give a new dimension to your marketing strategy and help you stay ahead of your competitors.
1. Custom Dashboards: View data in detail
Google Analytics has default dashboards, but did you know that you can create your own custom dashboards? These dashboards show you the data that is most important to you.
How to use?
- Click on the “Customization” option in the left sidebar of Google Analytics.
- Go to “Dashboard” and click the “Create” button.
- You can now add your own widgets, such as traffic sources, user behavior, conversions, etc.
Why is it important?
- Custom dashboards give you important data in one place.
- This saves time and increases your productivity.
2. Segmentation: Understand the audience better
Audience segmentation is a powerful tool that allows you to divide your visitors into different categories. It allows you to understand which users are spending more time on your website and which ones are leaving.
How to use it?
- Click on the “Audience” option in the left sidebar of Google Analytics.
- Use the “Behavior” and “Demographics” sections to segment the audience.
Why is it important?
- Segmentation allows you to better understand your target audience.
- This makes your marketing campaigns more effective.
3. Goals and Conversions: Track Your Objectives
Setting up goals and conversions in Google Analytics is a hidden gem. It allows you to track how many users your website is converting.
How to use it?
- Click the “Admin” option in the left sidebar of Google Analytics.
- Create new goals in the “Goals” section.
- Set goals such as form submissions, product purchases, or newsletter sign-ups.
Why is it important?
- Goals and conversions allow you to measure the ROI of your marketing efforts.
- This lets you know which strategies are working and which are not.
4. Site Search: What are users searching for?
If your website has a search bar, the Site Search feature of Google Analytics can be very useful to you. This feature tells you what users are searching for on your website.
How to use it?
- Click the “Behavior” option in the left sidebar of Google Analytics.
- Go to the “Site Search” section and click “Overview”.
Why is it important?
- Site search data gives you insight into what users are expecting.
- This helps you optimize your content and products.
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5. Custom reports: Create reports that suit your needs
Google Analytics has default reports, but custom reports allow you to analyze data according to your needs.
How to use?
- Click on the “Customization” option in the left sidebar of Google Analytics.
- Go to “Custom Reports” and click “New Custom Report”.
- Now you can choose the metrics and dimensions that you need.
Why is it important?
- Custom reports give you the data that is most relevant to you.
- This improves your decision-making process.
6. Real-time Analytics: View live data
Real-time Analytics is a tool that shows you live data. This allows you to see how many users are currently active on your website and what they are doing.
How to use it?
- Click on the “Real-time” option in the left sidebar of Google Analytics.
- Go to the “Overview” section and view live data.
Why is it important?
- Real-time Analytics allows you to measure the performance of your campaigns instantly.
- This lets you know which content or products are more popular.
7. Enhanced eCommerce tracking: Track online sales
If your website is e-commerce, Enhanced eCommerce tracking is a must-have tool. This feature provides you with a detailed analysis of your online sales.
How to use it?
- Click on the “Conversions” option in the left sidebar of Google Analytics.
- Go to the “Ecommerce” section and click “Overview.”
Why is it important?
- Enhanced ecommerce tracking lets you measure the performance of your products.
- This lets you know which products are selling well and which aren’t.
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conclusion
These 7 hidden tools of Google Analytics can completely transform your marketing strategy. These tools help you make more data-driven decisions and also help you better understand your website’s performance.
If you haven’t tried these tools yet, start now and see how they add a new dimension to your marketing strategy. Are you thinking of trying any of these tools? Let us know in the comments!
Pro tip: If you want to learn more about Google Analytics, check out the free courses from Google Analytics Academy. These courses can make your skills even better!
