How to run Google Ads 2025 – Complete Step-by-Step Guide

How to run Google Ads 2025:- In 2025, Google Ads remains a powerful platform for businesses to reach their audience, drive traffic, and increase sales. With advanced targeting, flexible budgeting, and real-time tracking, Google Ads helps businesses create campaigns that deliver results. Whether you’re a beginner or refining your strategy, understanding how to manage Google Ads is essential for success. This step-by-step guide will help you navigate the process, from creating your first campaign to optimizing it for better performance.

1. What is Google Ads?

Friends, Google Ads is an advertising platform of Google through which you can promote your business, products, or services online. It works on the pay-per-click (PPC) model, meaning you pay only when someone clicks on your ad. Google Ads helps you reach your target audience, whether it is on Google Search, YouTube, or any other website. By reading this article, you will understand well how Google ads work, what are the benefits of running it, how much should we spend on ads, by reading this article you will understand everything, start without wasting time.

2. Benefits of Google Ads

• Targeted Advertising: You can make your ads reach a specific audience.
• Cost-Effective: You can spend according to your budget. Like, 500, 1000, 2000, as much as you want.
• Measurable Results: You can track the performance of your ads in real-time.
• Quick Results: If your ad is approved, your business can gain immediate visibility.

3. How to create a Google Ads account?

1. Go to Google Ads Website:
   • Go to ads.google.com and click on the “Start Now” button.
2. Sign In/Sign Up with Google Account:
   • If you have a Google account (Gmail ID), sign in with it. If not, create a new Google account first.
3. Select Business Goal:
   • Google Ads will give you some options like:
   • Increasing website traffic
   • Increasing sales or leads
   • Increasing app downloads
   • Select a goal according to your business.
4. Fill in Account Details
   • Fill in your business details, website URL, and payment information.

4. Campaign Types and their correct use

Google Ads offers a variety of campaign options. Every campaign has its own purpose.

1. Search Network Campaigns
   • What are these? These ads appear in Google search results.
   • When to use them? To drive traffic to your website.
2. Display Network Campaigns
   • What are these? These ads appear on websites, blogs, and apps.
   • When to use them? To increase brand awareness.
3. Video Campaigns
   • What are these? These ads appear on YouTube.
   • When to use them? If you want to engage your audience through video content.
4. Shopping Campaigns
   • What is it? These ads show up in Google Shopping results.
   • When to use them? If you run an e-commerce business.
5. App Campaigns
   • What is it? These ads are for increasing app downloads.
   • When to use them? If you have a mobile app.

5. How to set budget?

Friends, setting a budget is very important. Choose your daily ad budget limit. Initially keep a daily budget of ₹500-₹1000 so that your ad runs consistently.

Budget Setting Tips:

• Daily Budget: Set your daily spending limit.
• Bidding Strategy: Choose manual or automatic bidding.
• Campaign Priority: If you have multiple campaigns, set priority in them.

6. How to Choose Target Audience?

Target your audience like:

• Location: Like only Delhi or whole India.
• Age Group: Like 18-24 or 25-34.
• Gender: Male, female, or both.
• Interests: Like technology, fashion, or travel.

7. How to do keyword research?

1. Use Keyword Planner:– Google Ads has a free tool, Keyword Planner, which will suggest you which keywords are popular and how much competition they have.
2. Long-Tail Keywords:- These are specific and less competitive. For example, “best mobile phones under ₹20000 in India.”
3. Negative Keywords:– These are keywords that you do not want your ad to appear on. For instance, if you offer “premium phones”, add “budget phones” as a negative keyword.

Read Also:- Facebook Ads Mistakes: Top Errors That Drain Your Budget

8. How to make Ad Copy?

1. Write Headline:
   • The headline of the ad should be attention-grabbing. Like:
   • Best Mobile Phones Under ₹20000″
   • Free Delivery on All Orders!”
2. Write Description:
   • Tell the benefits of your product or service in the description. Like:
   • “Latest smartphones with amazing discounts.”
   • 24×7 customer support available.”
3. Add Call-to-action (CTA):
   • Encourage users to take some action. Like:
   • Shop Now
   • Call Us Today
   • Get 50% Off

9. How to use Ad Extensions?

Ad extensions make your ads even more effective. Like:

• Sitelink Extensions: Add links to different pages of your website.
• Call Extensions: Add your phone number.
• Location Extensions: Add your business address.

10. How to Choose Bidding Strategies?

1. Manual Bidding: You manually decide how much to pay for each click.
2. Automatic Bidding: Google automatically optimizes your bids.

11. How to Launch Ad?

1. Submit Ad:
   When your ad is ready, submit it. Google Ads team will review it and approve it within 24-48 hours. There is no need to take tension, it takes a few hours but ads get approved.
2. Track Performance:
   After launching the ad, regularly check how your ad is performing.

12. How to Track Performance?

1. Google Analytics: Track your website traffic and conversions.
2. Conversion Tracking: Measure the conversions of your ads.

13. Optimization Tips and Best Practices

1. A/B Testing: Create two different ads and see which one performs better.
2. Regular Updates: Update your campaigns regularly.

14. Common Mistakes and Their Solution

1. Wrong Keywords: Choosing the wrong keywords does not ensure that your ad reaches the right audience.
2. Poor Ad Copy: Lack of clarity in the ad copy does not engage users.

15. Useful Tools for Google Ads

1. Google Keyword Planner
2. Google Analytics
3. SEMrush

16. Future Trends of Google Ads (2025)

• AI and Machine Learning: Google Ads will use AI-based predictions and optimizations.
• Voice Search Optimization: Optimize ads for voice search.

Read Also:- How to Find New Content Ideas? Try These Best Tips

conclusion

Friends, patience and consistency are very important to achieve success in Google Ads. Experiment a little in the beginning, try different strategies, and track your results regularly. Every campaign gives a chance to learn something, and gradually you will become an expert in Google Ads.

Google Ads is a long-term strategy. It may take some time to see results in the beginning, but with the right planning and execution, you can take your business to new heights. Monitor your campaigns regularly, optimize low-performing ads, and scale high-performing ads.

For the future, the role of AI and machine learning is going to increase even more in Google Ads. Understand trends like voice search and personalized advertising, you can make your campaigns future-proof.

If you work hard and improve your campaigns continuously, Google Ads can become a game-changer for your business. Happy advertising, and make your business shine in the online world!