How Big Brands Are Created:- Do you all know how big brands are formed and how do they become so popular that the entire world knows them?
It is not just the result of hard work but it is most important to work in the market in the right manner. Have you ever wondered how big brands like Nike, Apple or Amul became so popular that the entire world knows them?
Did they have some magic, did they have any formula using which they have reached such heights today? No, what they had was the right marketing strategy. In fact, every big brand is the result of a plan, understanding, and most importantly – patience applied for a long time.
Today we will tell you the proven strategies that every successful brand has followed – and with which you too can strengthen your brand.
1. Brand vision and mission: That’s where it all starts
No big brand can move forward without a purpose. Apple’s mission was to make the world’s best personal computer and Nike’s purpose was to inspire every athlete and provide innovative products.
So the first thing these brands did was first set a purpose for themselves that what they want to do in marketing, so you should also make this your vision and mission, only then you will work properly in the market, prepare such a goal which can connect people to you, make a special brand which people like in the market
2. Create a memorable brand story
Today when thousands of brands are so famous in the market, a thought must be coming in your mind as well that how will we become so famous, and why will you look different, here your brand story comes in handy.
People remember stories, not products. Just like Paper Boat brought back childhood memories, Nike filled them with courage with “Just Do It”. People are not bothered by brands, they are bothered by the emotions behind them.
Example: Nike does not say that you should wear its shoes. Nike says that if you wear these shoes, you can become a winner. You must have seen that Nike always shows in its advertisements that “you can do it”, “believe in yourself”. Now when someone wears Nike shoes, he will think that I am also a winner. Now you must understand that the emotions of big brands are their identity.
Action Tip:
- Share the real story behind your brand.
- Make it emotional, relatable and inspiring.
3. Consistency: The key to building an identity
Imagine if Coca-Cola used different coloured bottles everywhere, sometimes red, sometimes blue and sometimes some other colour, then people would not be able to identify which was the real Coca-Cola and would remain confused. Always keep an identity for your brand and do the same for lifetime. Consistency is what gives a brand a shape and voice.
Action Tip:
- Logo, Color Palette, Font Style, Tone of Voice — keep everything fixed.
- Be it a website, Instagram or print ad — give the same experience everywhere.
4. Quality and trust: The real capital of the brand
If the product turns out to be bad once, then the customer can go away forever. Be it Amul or Samsung, these brands have always lived up to their quality promise. Till date they have not broken the hearts of people.
They have always sold genuine products in the market. So always give people a good and good product, not a bad one. It is said that the first impression is the last impression. Now you must have understood.
Action Tip:
- Do routine quality checks of your product or service.
- Resolve complaints quickly so that customers’ trust remains intact.
- Always do something extra and new in your product, this engages people
5. Learn to rule on social media
Nowadays, only those brands will survive in the market which are strong in the digital world. It is important to be active everywhere be it Instagram Reels, YouTube Shorts or LinkedIn posts. You must have noticed that the ads of big brands never stop in the market.
Big brands do something new and run ads and remain active on all platforms. Nowadays, more and more people know about you through social media, so promote your brand everywhere.
Action Tip:
- Share Educational + Entertaining content on Reels.
- Collaborate with influencers.
- Don’t forget to reply – an engaging brand is a growing brand.
6. Put the customer at the center, not the product
Why Amazon became such a big brand because it says – “Customer is always at the center.”
If your brand keeps talking only about its product, people will get bored quickly and will not listen to your entire talk, but when you talk about solving people’s problems, those people will listen to you completely and will even become your fans.
Action Tip:
- Conduct surveys, collect feedback, have real conversations.
- Understand their questions and pain points and solve them.
7. Have the courage to innovate and take risks
If Netflix had only relied on DVD rental, then people would not have known it today, but it did not do that. It changed its model with time and brought new updates as well and see, today it has become the world’s largest streaming platform which the whole world knows.
Therefore, if you keep bringing one thing in marketing and showing it again and again, then people will not buy your products because they will get bored. Therefore, keep bringing new models, new trends in your brands, so that people will be drawn towards your brand. Understand?
Action Tip:
- Adopt new trends quickly
- Don’t be afraid to experiment.
- Mistakes will be made, but that will become the real key to your growth.
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8. Make an emotional connection, not a transactional one
Cadbury’s “Kuch Meetha Ho Jaye” doesn’t just sell chocolate — it sells emotions.
Emotional Branding is the power that draws people to you again and again. So always sell the emotion behind your brand and your brand will shine bright
Action Tip:
- Include emotions like Celebrations, Family, Friendship in your campaigns.
- Create Loyalty Programs that help in Relationship Building.
9. Think long term, not shortcuts
No brand becomes a brand overnight. Nike took years to become number 1. Amul carried quality and affordability together for decades. Cadbury also sold its emoticons along with its brand. If you think that we will become a popular brand overnight, then it is not possible. It takes years for big brands to reach the heights.
Action Tip:
- Set a micro-goal every month, every year.
- Build brand equity gradually.
- Always maintain consistency
And don’t worry, it takes time and everything is possible, they say that the fruit of patience is always sweet, so just be patient, you will get the fruit automatically
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conclusion:
It is important to dream. But more important than that is the right strategy, the right hard work and patience. If you also want people to know your brand by its identity, not by its name, then start following this guide today.
Remember:
- Building a brand is a journey, not a race.
- And those who enjoy the journey are the ones who build great brands.
