What is Omnisend AI and How to Use It for Email Marketing:- In 2025, businesses cannot rely on a single marketing channel. Customers expect personalized, timely, and relevant communication across multiple touchpoints—whether that’s through emails, SMS, or automated reminders. This is where tools like Omnisend become essential.

Omnisend is more than just an email marketing tool; it is a complete omnichannel marketing automation platform that allows businesses to reach customers through email, SMS, push notifications, and integrated workflows. Especially for e-commerce and direct-to-consumer brands, Omnisend has become one of the most trusted platforms in 2025.

In this article, we will explore what Omnisend is, why it is important, how to use it effectively for email marketing, SMS campaigns, and automation, and practical tips for writing engaging emails.

What is Omnisend?

Omnisend is an all-in-one marketing automation platform designed to help businesses build stronger relationships with their customers. It focuses heavily on e-commerce but is versatile enough to support other industries as well.

The platform combines email marketing, SMS marketing, automation workflows, segmentation, personalization, and analytics into one dashboard, making it easier for businesses to manage their campaigns without juggling multiple tools.

In 2025, Omnisend has improved its AI-powered segmentation and predictive analytics, giving businesses more accurate insights into customer behavior and better chances to drive conversions.

Key Features of Omnisend

Email Marketing Campaigns
Omnisend offers a wide collection of pre-designed templates and an easy drag-and-drop editor, making it simple for anyone to design professional-looking emails. With advanced personalization tools, you can send messages that feel relevant and tailored to every customer.

SMS Marketing
Beyond emails, Omnisend allows businesses to run international SMS campaigns while ensuring compliance with data and communication regulations. This feature helps you connect with customers instantly, no matter where they are.

Push Notifications
With web push notifications, brands can send quick alerts directly to customers’ devices. This ensures that important messages—like special offers or cart reminders—reach them in real time.

Advanced Segmentation
Omnisend makes it easier to target the right audience by grouping customers based on their shopping history, browsing activity, or how often they engage with your content. This kind of segmentation ensures that campaigns feel more personal and effective.

Automation Workflows
One of Omnisend’s strongest features is its automation. From abandoned cart recovery and welcome messages to post-purchase thank-you notes, the platform provides ready-made workflows that save time and increase conversions.

E-commerce Integrations
Whether you’re running your store on Shopify, WooCommerce, BigCommerce, or Magento, Omnisend integrates smoothly. It’s built with online businesses in mind, so setup and daily use feel effortless.

Analytics & Reporting
Omnisend tracks campaign performance in real time, giving businesses insights into revenue attribution and customer engagement. With these reports, you know exactly what’s working and where improvements are needed.

Why Omnisend is the Right Choice in 2025

Competing tools like Mailchimp, Klaviyo, and ActiveCampaign are still widely used, but Omnisend has carved a special space for itself in 2025. Here’s why it’s gaining preference among e-commerce brands:

Omnichannel Strategy – Omnisend goes beyond emails, combining SMS, push notifications, and social retargeting to create a truly unified customer journey.
Designed for Online Stores – With pre-built e-commerce workflows, it removes the complexity of setting up campaigns from scratch.
Smarter Automation – AI-driven personalization ensures that every message is timely, relevant, and impactful—helping brands engage customers without extra manual effort.

Cost-Effective Plans – The free version is strong enough for small businesses to get started, while paid tiers offer scalability for larger enterprises without breaking the budget.

How to Get Started with Omnisend

Step 1: Sign Up and Connect Your Store
Begin by creating an account on Omnisend’s website. Once registered, you can quickly connect your e-commerce store or website so that all customer data and activity flow seamlessly into your account.

Step 2: Import Your Contacts
Bring in your customer list by uploading it directly or syncing it from your e-commerce platform. This ensures you have all your subscribers, buyers, and leads in one place.

Step 3: Segment Your Audience
Use Omnisend’s segmentation tools to organize your customers. For example, you can separate new subscribers, repeat buyers, or people who abandoned their carts. This way, you send the right message to the right person.

Step 4: Pick a Template and Design Your Campaign
Omnisend provides ready-made templates you can customize, or you can build your own design using its drag-and-drop editor. This makes creating professional campaigns quick and easy.

Using Omnisend for Email Marketing

Email is still the foundation of most digital marketing strategies, and Omnisend makes it simple to do it effectively:

Easy Campaign Creation – Design newsletters, promotional offers, and product launch emails with customizable templates.
Personalized Messaging – Add customer names, recommend products based on their shopping habits, or use dynamic blocks to tailor content.
A/B Testing – Experiment with different subject lines, email designs, or call-to-action buttons to find what works best.

Performance Tracking – Monitor metrics like open rates, click-through rates, and conversions to continuously improve results.

Best Practices for Email Campaigns in 2025

Keep subject lines short, engaging, and curiosity-driven.
Use storytelling to connect emotionally instead of focusing only on product promotion.
Stick to one clear call-to-action per email to avoid confusion.
Ensure every email is optimized for mobile users since most people open emails on their phones.

Using Omnisend for SMS Marketing

In 2025, SMS marketing has become one of the fastest-growing channels because it reaches customers instantly on their phones. Omnisend makes it simple by allowing you to:

Run Bulk SMS Campaigns – Announce promotions, sales, or events with just a few clicks.
Automate SMS Messages – Send order confirmations, shipping updates, or cart recovery reminders automatically.

Personalize Texts – Include customer names or reference past purchases to make messages more relevant.
Stay Compliant – Ensure that all campaigns meet local SMS regulations and best practices.

Example:
A fashion store can recover lost sales by sending a simple abandoned cart message:
“Looks like you forgot something in your cart! Complete your purchase now and enjoy 10% off.”

Marketing Automation with Omnisend

Automation is where Omnisend truly shines. Once set up, these workflows run on autopilot, ensuring customers receive the right message at the right time. Popular workflows include:

Welcome Series – Greet new subscribers with a sequence of emails or SMS messages that introduce your brand.
Abandoned Cart Recovery – Automatically remind shoppers to complete their purchase.
Post-Purchase Follow-Ups – Encourage product reviews or suggest related items to increase repeat sales.
Re-Engagement Campaigns – Win back inactive customers with exclusive offers.
Birthday and Anniversary Campaigns – Send personalized greetings paired with special discount codes.

By automating these processes, businesses save time while building strong, consistent customer relationships.

How to Write Effective Emails in 2025

One of the biggest reasons email campaigns underperform is that they often sound too mechanical. Customers don’t want robotic messages; they want to feel like a brand understands them. If you want your emails to stand out in 2025, here are some key strategies:

1. Craft a Powerful Subject Line
Your subject line is the first impression, so make it count. Keep it short—ideally under 50 characters—and use curiosity, urgency, or personalization to spark interest.
Example: “Faizaan, your cart is still waiting for you!”

2. Personalize Beyond Just Names
Adding a first name is a start, but personalization should go deeper. Use customer behavior, past purchases, or browsing activity to recommend products or share relevant offers. This makes the email feel like it was written just for them.

3. Keep It Short and Conversational
Readers today have limited attention spans. Avoid long, heavy paragraphs. Instead, use clear, simple language and write as if you’re having a conversation with the reader.

4. Highlight One Clear Call-to-Action (CTA)
Don’t overload your emails with multiple links or buttons. Choose one goal and make it obvious with a strong, visible CTA.
Examples: “Shop Now,” “Claim Your Offer,” or “Learn More.”

5. Be Consistent with Your Communication
Send emails on a predictable schedule so customers know when to expect you. Also, keep a balance—don’t just push promotions. Mix in helpful tips, stories, or updates to build trust and long-term engagement.

Pros and Cons of Omnisend

Pros

Simple Interface – The dashboard is designed to be user-friendly, making it easy for businesses to get started quickly.
Powerful Automation – Pre-built workflows like cart recovery and welcome series save time while boosting engagement.
Affordable Pricing – Compared to competitors, Omnisend offers strong value, especially for growing businesses.
Seamless E-commerce Integrations – Works smoothly with Shopify, WooCommerce, BigCommerce, and other major platforms.

Cons

Not Ideal for Non-E-commerce Brands – Some features are heavily tailored to online stores, which might not suit service-based businesses.
SMS Costs Depend on Location – Pricing for SMS campaigns can vary from country to country.
Learning Curve for Beginners – While easy to use overall, new users may need some time to explore advanced features.

Omnisend Pricing Plans in 2025

Free Plan – Supports up to 250 contacts, with access to email campaigns and basic automation tools.
Standard Plan – Starting at about $16/month, it includes SMS marketing, advanced segmentation, and more robust features.
Pro Plan – Designed for larger businesses, this tier offers unlimited emails, advanced reporting, and priority customer support.

Omnisend Alternatives

Mailchimp – A well-rounded tool for general businesses, but its automation options are not as strong as Omnisend’s.
Klaviyo – Excellent for advanced segmentation and data-driven marketing, though pricing is on the higher side.
ActiveCampaign – Known for strong CRM and sales features but can feel complex for beginners.

If your business is primarily e-commerce, Omnisend is usually the better fit. However, if you need CRM-heavy features or operate outside retail, one of these alternatives may work better.

Final Verdict

As of 2025, Omnisend stands out as one of the most reliable platforms for email, SMS, and marketing automation—particularly for e-commerce stores and small to medium-sized businesses. Its blend of affordability, ease of use, and powerful automation makes it a practical choice for brands that want to engage customers without spending hours managing campaigns.

If your business goal is to build stronger customer relationships, boost conversions, and save time with smart automation, Omnisend is a platform worth considering.

What is Omnisend AI and How to Use It for Email Marketing, SMS & Automation in 2025