10 Proven Ways to Earn Money from Facebook in 2027:- Facebook has changed a lot from the days when people used it mainly to share photos, status updates, and connect with friends. Today, it can also become a real income channel for creators, educators, and people who know how to build a useful audience.

But there is an important point that often gets missed: having a Facebook Page or getting thousands of views does not automatically mean you will make money.

The real opportunity comes from understanding how Facebook’s monetization features work and then building content around a specific audience.

In this first part, we will look at three ways creators can potentially earn directly through Facebook’s own monetization ecosystem: Content Monetization, Reels, and Stars.

1. Earn Through Facebook Content Monetization

One of the most direct ways to explore earning on Facebook is through its content monetization system.

The basic idea is simple: you create original content, people watch or interact with it, and eligible content may generate revenue through Facebook’s monetization features.

However, it is important not to look at monetization as a simple equation of “more views = more money.”

Your results can depend on factors such as the type of content you publish, your audience, engagement, advertiser demand, and whether your account and content meet Meta’s current eligibility and policy requirements.

What Kind of Content Can You Create?

Instead of trying to create everything for everyone, choose a clear content direction.

For example, a creator could focus on:

Digital marketing tips
Technology tutorials
Fitness education
Cooking ideas
Career guidance
Business advice
Entertainment
Educational explainers

A focused topic makes it easier for people to understand why they should follow your Page.

The Strategy Behind Content Monetization

The mistake many new creators make is starting with the question, “How much will Facebook pay me?”

A better starting question is:

“Why would someone come back to watch my next piece of content?”

That shift can completely change your content strategy.

Start by identifying a specific audience and the problems, questions, or interests they have. Then create content that consistently addresses those needs.

For example, if your Page is about digital marketing, you could create a series around SEO mistakes, Google Ads tips, social media strategies, and useful AI tools instead of randomly posting unrelated topics.

Over time, this gives your audience a reason to return.

Don’t Build Your Strategy Around Views Alone

A video can receive a large number of views and still not create a strong business opportunity.

Think beyond the view count.

Ask yourself:

Did people watch enough of the video?
Did they comment or share it?
Did they follow the Page?
Did they find the content useful?
Are you attracting the type of audience you actually want?

A smaller but genuinely interested audience can be more valuable for a creator than a large audience that has no connection with the subject.

Keep Your Content Original

Originality matters for both audience trust and platform compliance.

Instead of downloading someone else’s video, making minor changes, and uploading it again, build your own version of the idea. Add your own explanation, examples, experience, or perspective.

Your personality can become part of the content.

That could be your voice, your way of explaining a topic, your examples, or even the questions you ask your audience.

The goal should not simply be to produce more content. It should be to produce content people have a reason to remember.

2. Make Money Through Facebook Reels

Reels have become an important part of Facebook’s short-form content experience.

They can help creators reach people beyond their existing followers and introduce a Page to new audiences. For someone starting from a small audience, that discovery potential can be especially useful.

But creating random short videos every day is not really a strategy.

The better approach is to use Reels as a system for attracting the right audience.

Start With a Strong Hook

People scroll quickly, so the opening moments of a Reel matter.

Instead of beginning with a long introduction, get straight to the topic.

For example:

Weak opening:
“Hello everyone, today I am going to tell you about some important SEO tips…”

Stronger opening:
“Your website may be losing Google traffic because of these three SEO mistakes.”

The second version immediately tells the viewer what problem is being discussed.

Use a Simple Reel Structure

A useful structure can be:

Hook → Problem → Useful Information → Simple Takeaway → CTA

For example, a digital marketing creator could make a Reel like this:

Hook: “Getting traffic but no customers?”
Problem: Explain why traffic alone does not guarantee conversions.
Value: Give two practical improvements.
Takeaway: Explain what the viewer should check first.
CTA: Invite viewers to follow for more marketing tips.

This makes the Reel useful even if the viewer never buys anything from you.

Turn One Idea Into a Content Series

You don’t always need a completely new topic every day.

One strong topic can become several pieces of content.

For example, “Facebook Ads mistakes” could become:

3 common targeting mistakes
Budget mistakes beginners make
Why an ad gets clicks but no leads
Creative mistakes
How to test different ad versions

This approach helps you stay consistent without constantly searching for completely new ideas.

Don’t Chase Every Trend

Trends can bring temporary attention, but they may not always attract the audience you actually want.

If your long-term goal is to build a business, create content that connects with your niche.

A viral Reel about an unrelated topic may bring followers who never engage with your main content.

So before posting a trend, ask:

“Will this attract the type of people I want to build an audience with?”

That one question can save you from building a large but irrelevant following.

Use Reels as the Beginning of the Journey

A Reel does not have to make money directly to be valuable.

It can perform another important job: bringing the right person into your content ecosystem.

A viewer may discover your Reel today, follow your Page tomorrow, watch several educational posts later, and eventually become a customer, subscriber, or supporter.

That is why Reels should be viewed as part of a bigger strategy rather than as a standalone source of income.

3. Earn Through Facebook Stars

Stars offer another way for eligible creators to receive support from their audience.

The concept is different from simply earning through advertising. Here, the relationship between the creator and the community becomes much more important.

People are more likely to support creators whose content they genuinely enjoy or find useful.

Why Audience Trust Matters

Imagine two creators.

One posts only when they want something from their audience.

The other regularly answers questions, shares useful information, interacts during live sessions, and remembers what their community is interested in.

The second creator has a stronger foundation for audience support.

This is why Stars should not be treated as a quick-money button.

Community comes first. Monetization follows the relationship.

Live Content Can Help Build That Relationship

Creators can use interactive formats such as:

Live Q&A sessions
Tutorials
Discussions
Educational sessions
Behind-the-scenes content
Community-focused live streams

The goal is to give viewers a reason to participate rather than simply asking them to send Stars.

For example, a creator teaching graphic design could host a live session where viewers submit design-related questions and the creator answers them in real time.

That creates interaction instead of a one-way broadcast.

Make Your Audience Feel Involved

Small things can make a community feel more personal.

Read comments during a live session. Answer genuine questions. Ask viewers what topic they want next. Acknowledge regular followers.

You don’t need millions of followers to build a meaningful community.

Sometimes a smaller audience that actively watches, comments, and participates can provide a much stronger foundation than a large audience that rarely interacts.

Don’t Depend on One Income Source

Stars can be one part of a creator’s overall monetization strategy, but it does not have to be the only one.

A creator could potentially combine different income channels depending on eligibility and audience:

Content Monetization + Reels + Stars + Brand Collaborations

The exact combination will depend on the creator’s niche, audience, available features, and business goals.

Building the Right Foundation Before Monetizing

The three methods discussed in this part have something important in common: none of them works well without an audience that has a reason to stay.

Before focusing heavily on revenue, work on these fundamentals:

1. Choose a Clear Niche

People should quickly understand what your Page is about.

2. Create for a Specific Audience

Don’t try to make every post suitable for everyone.

3. Be Consistent

Consistency gives your audience a reason to expect new content from you.

4. Add Your Own Perspective

Your experience, examples, opinions, storytelling style, and explanations can make otherwise common topics feel original.

5. Study Your Results

Look beyond follower count. Pay attention to the content that generates meaningful engagement and brings the right people to your Page.

6. Follow Facebook’s Current Rules

Monetization features and eligibility requirements can change. Always check the current requirements available for your account instead of relying on an old eligibility threshold found in an outdated article.

4. Earn Recurring Income Through Facebook Subscriptions

Not every Facebook follower needs to become a customer immediately. Sometimes, the better approach is to build a smaller group of people who are willing to pay regularly for content or experiences they find valuable.

Facebook Subscriptions can provide this type of recurring income for eligible creators.

The basic idea is straightforward: people who want more from a creator can pay for subscription-based access to eligible exclusive benefits. Instead of depending entirely on individual purchases or one-time collaborations, subscriptions can create a more predictable relationship with your most engaged audience.

However, simply turning on a subscription option does not mean people will automatically pay.

Give People a Reason to Subscribe

Think about your free content first.

If your audience already gets everything from your regular posts, they may not see a reason to become paying subscribers.

Your paid offering should provide additional value without making your free audience feel ignored.

Depending on the creator and available features, exclusive benefits could include:

Members-only content
Special tutorials
Exclusive live sessions
Behind-the-scenes updates
Subscriber-focused Q&A sessions
Early access to selected content
Additional educational resources

The exact benefits should match your niche and what your audience actually wants.

Focus on Value, Not Just Exclusivity

Putting something behind a paywall does not automatically make it valuable.

For example, a fitness creator could provide general workout tips publicly but offer structured routines or exclusive live sessions to subscribers.

Similarly, a business educator could share basic tips publicly while providing deeper case studies or specialized sessions for subscribers.

The important question is:

“What can I offer paying members that genuinely saves them time, gives them better information, or helps them achieve a specific goal?”

Build the Audience Before Asking for a Subscription

A common mistake is trying to sell subscriptions too early.

First, let people experience your content.

Give them useful information. Answer their questions. Develop a recognizable style. Build trust.

Once people regularly return because they find your content useful, introducing an optional paid layer becomes much more natural.

5. Earn Through Brand Sponsorships and Paid Collaborations

If you have built an audience around a specific topic, brands may see value in reaching those people through your content.

This creates another potential income stream: sponsored content and brand collaborations.

A collaboration could involve a sponsored Reel, product demonstration, educational integration, review, campaign, or another agreed content format.

But there is a major difference between simply having followers and having an audience that a brand actually wants to reach.

Why Your Niche Matters

Imagine a brand selling professional camera equipment.

A creator with 20,000 followers who regularly talks about photography may be more relevant to that brand than a creator with 100,000 followers whose audience is interested in completely different topics.

That is why creators should not focus only on follower numbers.

Your:

Niche
Audience demographics
Engagement
Content quality
Expertise
Previous campaign performance

can all influence how attractive a collaboration may be.

Build a Profile That Brands Can Understand

Before approaching companies, make your Page look professional.

Your profile should clearly communicate:

Who you are → What you create → Who your audience is → What type of collaboration you offer

You can also prepare a simple media kit containing relevant information such as your audience, content categories, engagement data, and examples of previous work.

You don’t need a complicated presentation.

The purpose is simply to make it easy for a potential brand to understand what you bring to the table.

Don’t Accept Every Sponsorship

Getting your first collaboration can feel exciting, but not every product is suitable for your audience.

If you regularly promote unrelated products simply because someone offered payment, your audience may start questioning your recommendations.

Before accepting a campaign, consider:

Is the product relevant to my audience?
Can I genuinely explain its value?
Does the brand fit my content?
Would I be comfortable recommending it?

A good collaboration should make sense to both the creator and the audience.

Keep Sponsored Content Transparent

If a post or video is sponsored, follow the applicable disclosure requirements and platform rules.

Being transparent does not necessarily reduce trust. In many cases, it shows that you respect your audience enough to clearly distinguish paid promotions from your independent content.

6. Earn Through Affiliate Marketing

Affiliate marketing allows creators to earn a commission when people purchase a product or service through their eligible affiliate link or referral method.

The model can work particularly well when your content already involves recommendations, tutorials, reviews, comparisons, or product education.

But affiliate marketing becomes much less effective when every post feels like an advertisement.

Start With the Problem, Not the Link

Instead of thinking:

“Where can I put my affiliate link?”

start with:

“What problem is my audience trying to solve?”

For example, a creator focused on website development could create content about choosing hosting, building a website, improving page speed, or selecting useful tools.

If an appropriate product genuinely helps solve that problem, an affiliate recommendation can become a natural part of the content.

Useful Content Can Drive Better Affiliate Results

There are many ways to create affiliate-focused content without simply posting a product link.

You could create:

Product tutorials
Honest comparisons
“How to use” videos
Tool recommendations
Beginner guides
Feature breakdowns
Problem-solving posts

For example, instead of posting:

“Buy this software — link below.”

a creator could explain:

“Here are three features that can save a small business time every week, and how to use them.”

The second approach gives the audience something useful before asking them to take action.

Trust Is the Real Asset

Affiliate marketing depends heavily on trust.

If you recommend a product today and another completely unrelated product tomorrow, people may stop taking your recommendations seriously.

Choose products that genuinely fit your niche and audience.

And when content contains an affiliate relationship, disclose it appropriately rather than making the recommendation appear completely independent.

Don’t Measure Success Only by Clicks

A large number of clicks does not necessarily mean successful affiliate marketing.

You should also consider:

How many people actually purchased?
Which type of content generated conversions?
Which products were most relevant to your audience?
Are people returning to your content?

This helps you understand what your audience actually finds useful.

7. Sell Your Own Products Through Facebook

You don’t always need to promote someone else’s product to make money.

If you have your own product, Facebook can become an important channel for introducing it to potential customers.

This can include both physical and digital products.

Examples include:

Clothing and accessories
Handmade products
Beauty products
Ebooks
Templates
Digital downloads
Educational resources
Business tools

The important part is not simply uploading a product photo and waiting for orders.

You need to help people understand why the product is useful.

Turn Product Promotion Into Content

Instead of making every post say “Buy Now,” create content around the product.

For example, if you sell a productivity template, you could create content about:

Common productivity problems
How to organize daily tasks
Mistakes people make when planning
A demonstration of your template
Before-and-after examples

Now the audience is receiving useful information while also discovering your product.

Show the Product in Action

People often understand a product better when they can see how it works.

Depending on what you sell, you can use:

Demonstration videos
Tutorials
Product walkthroughs
Customer experiences
Before-and-after examples
Frequently asked questions

For example, a person selling a digital design template could create a short video showing how the template is customized from start to finish.

That is more convincing than simply posting a static image with a price.

Build a Simple Customer Journey

A Facebook post should not leave interested people wondering what to do next.

A simple journey could look like:

Facebook Content → Product Interest → Product Information → Website/Checkout → Purchase

Make the next step clear.

If someone needs to visit your website, send them to the relevant product page rather than making them search through your entire website.

Let Your Content Do Some of the Selling

One of the biggest advantages of Facebook is that you can demonstrate the problem before presenting the product as a solution.

That makes your content feel less like a sales pitch.

For example:

Problem: “Creating social media posts every day takes too much time.”

Value: Show a simple content-planning method.

Product: Introduce a template that helps organize the process.

CTA: Tell interested viewers where they can learn more.

This approach creates a logical connection between the audience’s problem and what you’re offering.

What Connects These Four Earning Methods?

Subscriptions, sponsorships, affiliate marketing, and your own products may look like completely different ways to make money, but they have one thing in common: the audience has to trust the creator.

A follower may watch your Reel because it is entertaining. They may continue following because your content is useful. But they are much more likely to subscribe, purchase, or use your recommendation when they believe you understand their needs.

That is why audience-building and monetization should not be treated as two separate activities.

The content you publish today can become the reason someone trusts your recommendation tomorrow.

And Facebook income does not have to stop with creator monetization or product promotion. For people with professional skills, Facebook can also become a channel for finding clients and selling expertise.

That brings us to the final three earning methods.

8. Sell Your Skills and Services to Get Clients

You don’t need to create a physical product or become a full-time content creator to make money from Facebook.

If you already have a useful skill, Facebook can help you put that skill in front of potential clients.

For freelancers and service providers, this can be one of the most practical ways to turn a Facebook audience into actual business opportunities.

You could offer services such as:

SEO
Website development
Graphic design
Video editing
Social media management
Digital marketing
Copywriting
Consulting
Photography
Online coaching

The important thing is to avoid making your Page look like a continuous advertisement.

Show Your Expertise Before Selling It

People are more likely to contact someone when they can already see evidence of their knowledge.

For example, an SEO professional could share:

Common website SEO mistakes
Keyword research tips
Before-and-after optimization examples
Google Search Console insights
Technical SEO explanations

Someone looking for SEO help may come across that content and realize that the creator offers exactly the service they need.

This creates a simple path:

Useful Content → Expertise → Trust → Inquiry → Client

Create Content Around Customer Problems

Instead of repeatedly posting:

“We provide SEO services. Contact us today.”

create content around the problems your potential customers are already facing.

For example:

“Your website gets impressions but almost no clicks. Here are three things to check.”

That type of post demonstrates your knowledge while addressing a real problem.

At the end, you can provide a clear but natural next step for people who need professional help.

Use Proof to Build Confidence

If you have previous work, case studies, testimonials, or examples that you are permitted to share, use them responsibly.

A potential client usually wants to know more than just what you claim to do.

They may want to understand:

What kind of work you have done
What problems you solve
What your process looks like
What type of clients you work with

Even a simple explanation of your process can make your service feel more professional.

Make It Easy to Contact You

Don’t make interested people search for your contact details.

Depending on your business, you can guide them toward:

Messenger
WhatsApp
A website contact form
Email
A booking page

Your content attracts attention, but your conversion process turns that attention into a potential client.

9. Sell Online Courses, Workshops, or Your Knowledge

If you have expertise in a particular subject, your knowledge itself can become a product.

Facebook can help you find people who are interested in learning from you and introduce them to your educational offer.

This can include:

Online courses
Live workshops
Webinars
Training programs
Coaching
Mentorship
Paid educational communities

You don’t necessarily need to start with a huge course containing dozens of lessons.

Sometimes a focused workshop that solves one specific problem can be a better starting point.

Find a Problem People Actually Want to Solve

Before creating a course, ask:

“What does my audience want to learn, and what result are they trying to achieve?”

For example, instead of creating a broad course called:

“Learn Digital Marketing”

you could create something more specific, such as:

“How to Build Your First SEO Strategy for a Small Business Website.”

A specific promise makes it easier for potential students to understand what they are paying for.

Use Free Content to Build Interest

Your free Facebook content can act as a preview of your teaching style.

You could share:

Short tutorials
Beginner tips
Common mistakes
Quick lessons
Case studies
Frequently asked questions

The purpose is not to give away your entire paid course.

Instead, your free content should demonstrate that you can explain the subject clearly and help people make progress.

Give the Paid Product a Clear Advantage

People should understand why they would pay when free information already exists online.

Your paid course or workshop could offer:

A structured learning path
Step-by-step lessons
Assignments
Practical projects
Live guidance
Feedback
Templates or resources
A more organized learning experience

The value is not simply “more information.”

It is often the structure, guidance, and practical application that people are paying for.

Don’t Oversell the Outcome

Avoid promising unrealistic results such as guaranteed income, instant success, or a guaranteed job unless you can legitimately support such a claim and it complies with applicable rules.

A stronger approach is to clearly explain what students will learn and what skills or practical knowledge the course is designed to provide.

That makes the offer more credible and helps attract people who are genuinely interested.

10. Generate Leads and Grow Your Business Through Facebook

Facebook can also make money for you indirectly.

Instead of earning from Facebook itself, you can use the platform to find potential customers for your existing business.

This is especially useful for local businesses, agencies, consultants, service providers, and other businesses where one customer can be worth significantly more than the cost of generating a lead.

What Is Lead Generation?

A lead is a person who has shown interest in your product or service and has taken some action, such as:

Sending a message
Filling out a form
Contacting you on WhatsApp
Calling your business
Visiting your website
Requesting more information

The goal is to move the right people from Facebook into a sales conversation.

Build a Simple Lead Funnel

A basic Facebook lead-generation funnel can look like this:

Facebook Post or Ad
↓
Interested Viewer
↓
Messenger / WhatsApp / Lead Form
↓
Follow-Up
↓
Sales Conversation
↓
Customer

The important part is that the funnel should be simple.

If someone sees an offer but has no idea what to do next, you can lose the opportunity even when the content itself performs well.

Create Content That Attracts Potential Customers

Not every post needs to sell something.

You can create different types of content for different stages of the customer journey.

Educational content can attract people who are researching a problem.

Problem-solving content can show that you understand their situation.

Case studies and results can provide evidence of your work.

Offer-focused content can encourage people who are ready to take the next step.

This gives your Facebook Page a purpose beyond simply collecting likes.

Facebook Ads Can Expand Your Reach

Organic content can help build an audience, while paid advertising can help a business reach a more specific group of potential customers.

For example, a local service business could use an appropriate Facebook campaign to generate inquiries from people in its target market.

However, spending money on ads does not automatically produce good leads.

Your:

Targeting
Offer
Creative
Landing page or contact process
Follow-up
Sales process

all influence what happens after someone clicks or submits their details.

Don’t Ignore Follow-Up

Generating a lead is only the beginning.

Suppose 50 people contact a business through Facebook, but nobody responds properly or follows up.

The problem isn’t necessarily Facebook.

The business may have a broken sales process.

A simple follow-up system can help organize inquiries, answer questions, qualify prospects, and move genuine prospects toward a purchase.

How to Choose the Right Facebook Earning Method

After seeing ten different methods, it can be tempting to try all of them at once.

That usually makes things unnecessarily complicated.

Instead, start with the method that matches what you already have.

If You Are a Content Creator

You may focus on:

Content Monetization + Reels + Stars

If You Have a Professional Skill

You may focus on:

Educational Content + Services + Lead Generation

If You Have a Product

You may focus on:

Product Content + Facebook Audience + Sales

If You Have Expertise to Teach

You may focus on:

Free Educational Content + Workshops + Courses

If You Have a Strong Niche Audience

You may explore:

Brand Collaborations + Affiliate Marketing + Subscriptions

The right combination depends on your audience, skills, business model, available Facebook features, and the type of content you can consistently create.

A Practical Facebook Earning Strategy for 2027

Rather than treating Facebook as a place where you simply post content and wait for income, think of it as a complete customer and audience journey.

A simple strategy can look like this:

Step 1: Choose a Niche

Decide what subject you want to be known for.

Step 2: Understand Your Audience

Learn what questions they ask, what problems they face, and what type of content they respond to.

Step 3: Create Consistent Content

Mix educational, useful, entertaining, and problem-solving content according to your niche.

Step 4: Build Trust

Show your knowledge, experience, personality, and genuine understanding of the audience.

Step 5: Choose One Primary Monetization Method

Don’t try to monetize everything immediately.

Step 6: Add a Relevant Secondary Income Stream

Once the first system is working, consider another method that naturally fits your audience.

Step 7: Track What Actually Works

Don’t measure success only through followers.

Look at:

Reach
Engagement
Watch time
Clicks
Leads
Sales
Conversions
Revenue

These numbers can tell you whether your Facebook activity is actually moving toward your business goal.

Common Mistakes to Avoid When Trying to Earn from Facebook

Making money from Facebook is not only about knowing what to do. Knowing what to avoid can be equally important.

Buying Followers or Engagement

A large follower count may look impressive, but fake or low-quality engagement does not create a healthy audience.

Copying Other Creators

Taking someone else’s content and making minor changes can create copyright, originality, or platform-policy problems.

Learn from successful creators, but develop your own presentation and ideas.

Making Every Post a Sales Pitch

If every post asks people to buy something, your audience may lose interest.

Give people useful reasons to follow you even when they are not ready to purchase.

Chasing Viral Content Without a Plan

A viral post can bring attention, but attention is not the same as a relevant audience.

Think about whether your content is attracting people who are actually interested in your niche.

Ignoring Facebook’s Current Policies

Monetization features, eligibility requirements, and content policies can change.

Before relying on a particular Facebook earning method, check the current requirements and available features for your account.

Promising Unrealistic Income

Avoid claims such as “earn ₹1 lakh in one month guaranteed” unless you have a legitimate, verifiable basis and the claim complies with applicable advertising and consumer-protection requirements.

There is no single income figure that every Facebook creator or business can expect.

How Much Can You Earn from Facebook in 2027?

There is no universal amount that applies to everyone.

Two creators with similar follower counts can generate very different results because their audiences, niches, engagement, content formats, locations, business models, and conversion rates may be completely different.

Your earning potential can be influenced by factors such as:

Audience size and quality
Content niche
Engagement
Audience location
Monetization eligibility
Advertiser demand
Product or service pricing
Conversion rate
Number of income streams
Consistency over time

For this reason, it is better to focus on building a valuable audience and a reliable monetization system rather than chasing a specific income number.

Frequently Asked Questions

Can beginners earn money from Facebook in 2027?

Yes, beginners can explore different Facebook earning methods, but the available options depend on their account, location, eligibility, content, and the type of business or audience they are building.

How many followers do you need to make money on Facebook?

There is no single follower number that guarantees earnings. Different monetization methods have different requirements, and some business models can generate revenue even with a relatively small but relevant audience.

Can I earn money from Facebook without making videos?

Yes. Depending on the method, you can use written posts, images, communities, product content, affiliate marketing, services, lead generation, and other formats. Video can be useful, but it is not the only route.

Can I earn money from Facebook without investing money?

Some methods can be started with little or no direct financial investment, such as building an organic audience and promoting your skills. However, certain business models may eventually require spending on tools, production, advertising, or other resources.

Is Facebook monetization available to everyone?

No. Monetization features and eligibility can depend on factors such as your account, location, content, policy compliance, and the specific Facebook program available to you.

Is Facebook still useful for businesses?

Yes, Facebook can be used for audience building, content marketing, customer communication, lead generation, product promotion, and paid advertising. The most useful approach depends on the business and its target audience.