Commenting Sites vs Directory Submission Sites: Which is Better for Backlinks

Backlinks are an important element of SEO, which improves the ranking of a website and helps in increasing organic traffic. But when it comes to building backlinks, people often get confused whether commenting sites are more effective or directory submission sites. In this article, we will do a detailed comparison of both the techniques and try to understand which strategy is more useful and in which situation.

Commenting Sites vs Directory Submission Sites

Benefits of Commenting Sites

Blog commenting is an easy and effective strategy that works to build backlinks as well as increase engagement. In this, you share the link of your website by commenting on industry-related blogs or articles.

Faster indexing

When you comment on a popular blog or a high-traffic website, your backlink is quickly visible to search engines. Search engines crawl blogs and articles frequently, which speeds up the indexing process of backlinks.

Traffic Generation

If you post meaningful and relevant comments, readers read those comments and gain their trust. The result is that they visit your website by clicking on the link in your comment. It is an effective and free way to generate targeted traffic.

Relationship Building

Through blog commenting, you can directly interact with influencers, bloggers, and website owners in your field. If your comment is valuable and insightful, the blog owner will connect with you and the scope for future collaborations will increase.

Brand Awareness

Sharing your website link and name in blog comments makes people aware of your brand, which increases your visibility and credibility in the long run.

Drawbacks

  • No-follow backlinks: Most commenting sites provide backlinks with a no-follow tag, which reduces their direct SEO impact.
  • Spam Risk: If you post irrelevant, repetitive, or spammy comments, your website runs the risk of being blacklisted.

Benefits of Directory Submission Sites

Directory submission is an old but effective SEO technique. In it, you list your website in specific online directories that provide structured data for search engines.

Backlinks from high DA websites
If you submit your website to directories with high domain authority (DA), you get strong backlinks that improve your website’s ranking and authority.

Long-term backlinks
Backlinks obtained through directory submission are stable and last for a long time. These backlinks maintain the SEO score over time.

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Niche-specific traffic
If you list your website in niche-specific directories (such as health, education or digital marketing), you get relevant traffic that is specific to your target audience.

Helpful for local SEO
Directories like Google My Business, Yelp and Justdial are highly effective for local businesses. They improve your visibility at a regional level and attract local customers to your business.

Drawbacks

  • Time-consuming: Directory submission can be a slow process, requiring you to find the proper directories and follow their submission guidelines.
  • Low-quality directories: If you use low-quality or spammy directories, your website may face search engine penalties.

Commenting Sites vs Directory Submission Sites: Comparison

FeatureCommenting SitesDirectory Submission Sites
Backlink TypeMostly No-followDo-follow (High DA directories)
Traffic GenerationTargeted & Engagement-BasedGeneral Traffic
Indexing SpeedFastSlow
Ease of UseSimple & QuickTime-Consuming
SEO ValueLow to ModerateModerate to High (if done properly)

If you want fast indexing, targeted traffic, and engagement, commenting sites are better
Directory submission sites are more effective if you need high-quality, long-term backlinks and niche-specific traffic.

The best way is to include a balanced combination of both strategies in your backlink building plan. This allows you to gain both short-term and long-term SEO benefits.

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Conclusion

Both commenting sites and directory submission sites come with their own benefits. Blog commenting is faster and more interactive, while directory submission is a stable and reliable strategy that supports your website’s long-term rankings. Using both according to your business goals, niche, and target audience will be most effective. Building backlinks is an ongoing process, so always use high-quality sources and avoid spam

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